Breaking Fashion
BBC Three Presents CEO Adam Frisby left school at 15 with no GCSEs. In just five years he has built, "In the Style", a £30 million turnover company. "Breaking Fashion" follows the 32-year-old business owner, his fiancé Jamie and their young team through the summer season as the company competes with rival fast fashion brands to sign up the latest talent, come up with the hottest styles and supply them faster and better than anyone else, risking hundreds of thousands every week. This is a world where a shiny selfie can sell thousands of clothes on social media, of rowdy office parties and clever photo opportunities in some of the world's most glamorous destinations. But it's also about tricky factory negotiations, faulty deliveries and organised chaos in an office of young, fashion savvy people who want to get rich, have fun, and be proud of the end result. The company's USP is the work they do with social media influencers and celebrities. Once Adam has found a star he wants to work with, the team will work closely with them and design a new collection, followed by some serious online promotion. By attaching the brand to celebrities and influencers, Adam and his company's reach can hit up to 20 million people. In the world of fast fashion, success or failure is instant and, as the sales are monitored live at every launch, it's not long before the 'In the Style' team find out which collection breaks through. This week Adam and the team get to work on a collection for 21-year-old Lottie Tomlinson, the latest social media influencer to sign up to the brand. The young star already has over 3 million followers and Adam wants to impress her with a trip to Ibiza to shoot the campaign for her new range. After working closely with the design and buying teams, some of Lottie's samples arrive for both her and Adam to sign off. While Lottie is ultimately happy with the collection, Adam is concerned the designs are very niche and may not prove as popular or make as much profit as Lorna Luxe's collection. Meanwhile the creative and marketing teams start planning the campaign shoot in Ibiza. With 5 other social media influencers invited as well as Lottie, the team have their work cut out for them to make sure it's an "Instagrammable" experience for all. But when things move at fast fashion pace, mistakes can happen, and senior creative Hollie struggles to keep her head above water on the shoot. Will she pull it off? And after the expense of the shoot, will Adam make a profit?
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